About Us

e-gaming software since 1999

Black Cow Technology was founded by Max Francis in 2013 after 14 years in the betting and gaming software business. Our mission is to challenge the sector to take ownership of game development and to provide tools which empower our partners to innovate.

We offer a wealth of experience over hundreds of games and integrations - this is built into thirty-two man years of development to produce Black Cow's flexible game server software. We love what we do and we are dedicated to building true partnerships with our customers so that they can succeed on their own terms.

We are based in the UK - our commercial team is in London and our development team is  in Oxford.

For any enquiries, email:



Max Francis - CEO, CTO and Founder

Max has worked in interactive gaming software since 1999, originally as a software developer and technical lead at Orbis Technology; then moving through quality management, pre-sales and commercial roles at OpenBet. With a passion for well-designed systems and software, Max has overseen hundreds of integrations for betting and gaming products and has played a part in the architecture of numerous enterprise solutions.

Tony Plaskow - Commercial Director

Tony founded the first sportsbook aggregator site, www.easyodds.com in 1999 after which he held senior roles at St Minver (Head of UK Business Development), IGT (Sales Director, interactive) and Bally Technologies (Senior Director Sales, Interactive). During his time at IGT and Bally Tony signed over 60 B2B interactive gaming content distribution deals with leading tier one and tier two operators and platforms. He brings an extensive experience and network of contacts to Black Cow with a focus on all things commercial.

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© 2014-2020 Black Cow Technology Limited.  Company number 08694993.  Registered in England.

Licenced and regulated by the UK Gambling Commission.  Licence number  000-037140-R-326986-001.