Max Francis - CEO, CTO and Founder

Max has worked in interactive gaming software since 1999, originally as a software developer and technical lead at Orbis; then moving through quality management, pre-sales and commercial roles at OpenBet. With a passion for well-designed systems and software, Max has overseen hundreds of integrations of betting and gaming products and has played a part in the architecture of numerous enterprise solutions.

Tony Plaskow - Commercial Director

Tony founded the first sportsbook aggregator site, in 1999 after which he held senior roles at St Minver (Head of UK Business Development), IGT (Sales Director, interactive) and Bally Technologies (Senior Director Sales, Interactive). During his time at IGT and Bally Tony signed over 60 B2B interactive gaming content distribution deals with leading tier one and tier two operators and platforms. He brings an extensive experience and network of contacts to Black Cow with a focus on all things commercial.

e-gaming software since 1999

Black Cow Technology was founded by Max Francis in 2013 after 14 years in the betting and gaming software business. Our single aim is to produce interactive gaming software solutions which give the customer complete control.

We can provide software solutions and technical consultancy on any area of interactive betting and gaming.  We have experience in on-line and interactive software for casino, games, poker, sports betting, pools and ​data feeds.  We can also offer mathematical analysis and consultancy.


We are UK-based - our commercial team is based in London and our development team is based in Oxford.

For any enquiries, email:


About Us

© 2014-2017 Black Cow Technology Limited.  Company number 08694993.  Registered in England.

Licenced and regulated by the UK Gambling Commission.  Licence number  000-037140-R-326986-001.

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